ABOUT US
WHO WE ARE
At Let Sparks Fly®, we believe that travel should be more than just a getaway it should be a transformative experience. Founded in 2019, we set out to redefine group travel by curating extraordinary adventures that celebrate Black women and their connections. Our mission is simple: to turn your travel dreams into reality with luxurious, themed trips that go beyond the ordinary.
With each meticulously crafted event, we create immersive experiences that bring destinations to life, spark joy, and foster genuine connections among like-minded women. We handle every detail so you can explore the world with confidence, comfort, and style. At Let Sparks Fly®, you’re not just a traveler; you’re part of a community that embraces the beauty, strength, and sisterhood of Black women as we explore the globe together.
OUR MISSION
At Let Sparks Fly®, our mission is to open the world to Black women through bespoke travel experiences that many might not have imagined possible. We craft journeys that resonate, delight, and inspire—each trip a new chapter in a story of exploration and self-discovery, designed to fulfill dreams one destination at a time.
MEET THE OWNER
Shenique Sparks is the founder and CEO of Let Sparks Fly®, a multi-million dollar travel company specializing in curated luxury group experiences for Black women. Under her leadership, the company was recognized on the 2025 Inc. 5000 list, ranking #108 out of 5,000 companies placing it in the top 2% of fastest-growing businesses in the nation.
The inspiration behind Let Sparks Fly® was born from a deeply personal moment. For her 40th birthday, Shenique planned a dream trip to Dubai and, like many, invited her closest family and friends. While the interest was there, the follow-through wasn’t. When it came time to book, no one committed. Disappointed but determined, she took a bold step and posted on her personal Facebook page inviting anyone interested to join her.
That single decision led to 27 women complete strangers traveling to Dubai together, creating the very first Let Sparks Fly® experience.
From that moment, Shenique realized a powerful truth: waiting on others can sometimes leave you standing still. More importantly, she experienced firsthand the magic that happens when women come together forming genuine connections, building sisterhood, and creating unforgettable memories. What began as a birthday trip quickly evolved into a purpose-driven brand rooted in connection, empowerment, and shared experiences. While financial success followed, her true passion became creating spaces where Black women can connect, explore, and thrive together.
She is a two-time seven-figure award recipient, earning the Circle of 7 Award from Traffic, Sales & Profit and the 2 Comma Club Award from ClickFunnels for generating over a million dollars through a single sales funnel. Shenique also received Keap’s Ultimate Automator Award, winning first place and a brand-new Jeep for excellence in marketing automation.
In addition to her business success, Shenique has been featured on Wealth Wednesdays with Stacey Tisdale and Way Up with Angela Yee on iHeartRadio, further establishing her voice as a leader in entrepreneurship and business growth. Through her expertise in scalable sales systems, automation, and high-converting experiences, she continues to lead with innovation while empowering women to build profitable, purpose-driven brands.